When printing with standard office equipment your choice of paper is limited to what the printer or copier can handle. On the other hand, a commercial printer can accommodate just about any paper size and type and can provide richer colors and finishes than you can get on your office equipment. In addition, they can create pamphlets, booklets and other more complex projects. Commercial printing can open up options that you might not otherwise consider because of the limitations of your equipment.
Another advantage of commercial printing is the quality. Your promotional materials are the face of your business, and when they are not of the highest quality it sends the wrong impression. The quality of commercial printing can give your materials a more professional look and enhance your company’s image.
Creating high quality printing comes with an up front cost greater than the initial cost of other printing methods. The high initial cost might keep you from using it for small jobs, but for large jobs it is definitely worthwhile. Modern technology has also reduced some of the initial costs, so even small jobs are more cost effective than you might think. When commercial printing is more expensive, keep in mind that you are getting a better product, so it might still be worth it.